Monday 25 January 2016

Q5: How did you attract/address your audience?

Our ambition to attract the audience was using different types of music that dragged out causing tension for the audience to keep them drawn into the scene as well as using a variety of shots and camera angles to keep the audience intrigued. We also made sure we didn’t show the face of the main character fully to create enigma for the audience and for them to carry on watching ‘to find out who she is and what she’s done’. Our group collected a few different pieces of feedback from people around the class, both female and male for different opinions to see what worked and what didn’t. We found out that the opening production title was the most common positive feedback we got back, we produced this using Adobe after effects. They said that it was ‘very professional looking’ and that because none of the other groups had a production title like ours it made it stand out and caught the audience’s attention. The only negative feedback we did get was not to show as much footage and information of the body.


Other positives we got were that the music worked really well with the theme and narrative and the laugh at the end creates the suspension for the audience, our audience said ‘It creates uneasy watching’ we thought this was good because we didn’t know whether this made the scene have a more horror feeling instead of it being a thriller. The audience also said that the colour theme of red with the nail varnish and red lipstick was a good aspect to add because it caused tension and mystery for them because red has connotations of danger and blood and because there was a body included in the scene it fits in well with the narrative. Our group put a lot of effort into our opening scene to make sure it looked like a professional thriller and by only having one lot of bad feedback made us happy knowing we were able to attract the audience and keep them intrigued and carry on watching.


To attract our specific audience which is young adults we did add the production logo because it was modern as well as having bright colours and effects to it to catch the attention of the audience to keep them watching. We also added girly aspects and modern life props to give the modern feel to the sequence because it will make the audience feel included if they know what the props are instead of having older props which people don’t know of or aren’t used anymore. We did use props like makeup and jewellery which are aimed at more of the female audience than the male audience but with having the body it keeps the male audience included.

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